Privacy policy
Last updated: January 10, 2026
This Privacy Policy describes how FERNACHE (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from fernache.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. When we do so, we will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use depends on how you interact with us.
In addition to the specific uses described below, we may use personal information to:
- Communicate with you
- Provide, maintain, and improve the Services
- Comply with legal obligations
- Enforce applicable terms and policies
- Detect, prevent, and address fraud or security issues
- Protect the rights, property, or safety of our business, customers, or others
What Personal Information We Collect
When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you.
Information We Collect Directly from You
You may provide personal information to us when you use the Services, including:
- Contact details such as name, billing address, shipping address, phone number, and email address
- Order information such as products purchased, payment confirmation, transaction details, and delivery information
- Account information such as username, password, and account preferences
- Shopping activity including items viewed, added to cart, purchased, wish-listed, or saved
- Loyalty, review, referral, and gift card information
- Customer support communications including messages or inquiries you send to us
Some features of the Services may require you to provide certain information. If you choose not to provide this information, you may be unable to access or use those features.
Information We Collect Automatically
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”).
This may include:
- Device and browser information
- IP address
- Network connection information
- Pages viewed, interactions, and referral sources
- Approximate location derived from IP address
Information We Obtain from Third Parties
We may obtain personal information from third parties, including:
- Service providers such as Shopify, hosting providers, analytics providers, and customer support tools
- Payment processors, who collect payment details to process transactions securely
- Advertising and marketing partners, including platforms that help us measure ad performance and show relevant advertisements
When you visit our Site, interact with our advertisements, or open marketing emails, we or our partners may collect information using technologies such as cookies, pixels, web beacons, software development kits (SDKs), and third-party libraries.
Any information we obtain from third parties is treated in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use personal information to provide the Services and perform our contract with you, including to:
- Process payments
- Fulfill and ship orders
- Manage accounts
- Process returns or exchanges
- Send transactional notifications
Our store is powered by Shopify, which processes personal information in accordance with its own privacy policies.
Marketing, Advertising, and Measurement
We use personal information for marketing, promotional, and advertising purposes, including:
- Sending marketing communications by email, text message, or postal mail
- Showing advertisements on our Site and third-party platforms
- Measuring ad performance, attribution, and conversion tracking
This may include the use of Google services, such as Google Analytics, Google Ads, and Google Merchant Center, which help us understand user behavior, measure conversions, and display relevant ads.
Where permitted by law, we may share identifiers such as email addresses or purchase activity with advertising platforms in hashed or encrypted form for conversion tracking and performance measurement purposes.
If you are located in the EEA, the legal basis for these activities is our legitimate interest in promoting our products under Article 6(1)(f) GDPR, or your consent where required.
Security and Fraud Prevention
We use personal information to detect, investigate, and prevent fraudulent, illegal, or malicious activity, and to protect the security of our Services.
Customer Support and Service Improvement
We use personal information to respond to inquiries, provide customer support, and improve our Services, based on our legitimate interest in maintaining effective business operations.
Cookies and Tracking Technologies
We use Cookies and similar technologies to operate and improve our Site, remember preferences, analyze performance, and support marketing activities.
For information about Shopify-related cookies, please see:
https://www.shopify.com/legal/cookies
You can manage cookie preferences through your browser settings. Blocking or deleting cookies may affect Site functionality.
Global Privacy Control (GPC)
Our Site recognizes the Global Privacy Control (GPC) signal. If enabled, we treat this as a valid request to opt out of the sale or sharing of personal information for targeted advertising for the associated browser or device, where applicable by law.
Personalized Advertising Opt-Out
You may opt out of personalized advertising by:
- Adjusting your browser or device settings
- Using industry opt-out tools
- Visiting advertising preference settings on platforms such as Google
How We Disclose Personal Information
We may disclose personal information to:
- Service providers who perform services on our behalf
- Advertising and marketing partners
- Affiliates within our corporate group
- Authorities or third parties where required by law or business transactions
Categories of Information Disclosed (Past 12 Months)
We may have disclosed identifiers, commercial information, usage data, and approximate location data to service providers, marketing partners, and affiliates for the purposes described above.
We do not use or disclose sensitive personal information to infer personal characteristics.
User-Generated Content
If you submit reviews or other content publicly, that content may be visible to others. We are not responsible for how third parties use publicly shared information.
Third-Party Websites and Links
We are not responsible for the privacy practices or content of third-party websites linked from our Site. Please review their policies before providing personal information.
Children’s Data
The Services are not intended for children under 18. We do not knowingly collect personal information from children.
Data Security and Retention
We use reasonable security measures but cannot guarantee absolute security. We retain personal information only as long as necessary for business, legal, or contractual purposes.
Your Rights
Depending on your location, you may have rights to access, correct, delete, port, or restrict the use of your personal information, or to opt out of targeted advertising.
You may exercise these rights by contacting us using the details below.
International Data Transfers
We may transfer personal information outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.
Contact Information
If you have questions or requests regarding this Privacy Policy, please contact us:
Email: info@fernache.com
Physical address:
FERNACHE (M.C.WITTE of Sweden AB)
Björlanda strand 93
SE-423 61 Torslanda
Sweden
Organization number: 556871-4298
VAT number: SE556871429801
For purposes of applicable data protection laws, we are the data controller of your personal information.